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EU backs Google in trademark row,[url=http://www.sport.fr/economie/airmax.html]chaussure air max[/url]
Brand owners argue that the system is infringing trademarks by allowing firms to piggyback on their brands.The longrunning legal dispute will not be ruled on officially until early next year, although this nonbinding legal opinion is likely to carry a good deal of weight. It creates the majority of its income through sales of these links.Brand owners argue that many of the advertisers buying keywords such as "Louis Vuitton" are selling fake or replica versions of their goods.However, the Advocate General said that linking other companies to brand names does not constitute a trademark infringement."The mere display of relevant sites in response to keywords is not enough to establish a risk of confusion on the part of consumers as to the origin of goods or services," said a statement issued on behalf of the judge.However, he warned that Google could be held liable if brand owners could show that Google's ads had damaged their trademarks and warned that the company could face similar legal action in the future.Louis Vuitton said that may pave "the way for different national jurisdictions to find Google liable as this process continues".Google said in a statement: "We note with interest the Advocate General's opinion. We now await the decision of the European Court of Justice in a few months time."We believe that selecting a keyword to trigger the display of an ad does not amount to trademark infringement, and that consumers benefit from seeing more relevant information rather than less. Read more.This page is best viewed in an uptodate web browser with style sheets (CSS) enabled. While you will be able to view the content of this page in your current browser, you will not be able to get the full visual experience. Please consider upgrading your browser software or enabling style sheets (CSS) if you are able to do so.